E-commerce consulting services

Nine service areas to win customers, improve your PrestaShop store and sell between Spain and Italy. Choose an area to see the details and common questions.

E-commerce strategy and consulting

We help you decide where to invest so your online store grows profitably. We analyse your numbers, acquisition and store, and work as your outsourced e-commerce manager if you don't have one in-house.

  • Growth and profitability plan Margins, customer acquisition cost, pricing and investment budget for the next 12 months.
  • Marketing and online store audit Review of SEO, Google Ads and your store, with improvements ranked by impact and cost.
  • Outsourced e-commerce manager Catalogue, promotions, analytics, campaigns and supplier coordination, without a full-time hire.
  • Hourly consulting Sessions to solve specific questions or review decisions before you make them.
  • In-company training Hands-on SEO, Google Ads, PrestaShop or GEO workshops for your team, at your offices or online.
  • Mentoring for store owners Two sessions a month for people who run their own store and want to do it better.
See services: Strategy and consulting

SEO, GEO and content

We make your store show up when customers search on Google and when they ask an AI. We work on technical SEO, content and visibility in AI search engines (GEO), in Spanish, Catalan and Italian.

  • Technical and content SEO audit Indexing, speed, site architecture, keyword cannibalisation and content, with a prioritised report and a one-hour session.
  • Monthly SEO for e-commerce Keyword strategy, category and product page optimisation, content and links, with a monthly report.
  • AI visibility audit (GEO) How your brand appears on ChatGPT, Gemini, Perplexity and Google's AI Overviews, and what to change to appear more often.
  • Multilingual copywriting and transcreation Category, product and blog copy adapted to each market, not translated word for word.
  • AI-assisted multilingual catalogue Product pages generated with AI in Spanish, Catalan and Italian and reviewed by a native speaker.
See services: SEO, GEO and content

SEM and Google Ads

We manage your paid campaigns so every euro you invest turns into measurable sales. We focus on Google Ads, Google Shopping and product feeds, in Spain and in Italy.

  • Google Ads audit Account structure, bidding, conversions and wasted spend, with a restructuring plan.
  • Google Ads management Search, Shopping, Performance Max and remarketing, with ongoing ROAS optimisation.
  • Merchant Center and product feeds Feeds optimised by country and language, fixes for disapproved products and feeds for marketplaces.
  • Email marketing and automation Abandoned cart, welcome, repeat purchase and newsletters, to sell more to the customers you already have.
See services: SEM and paid acquisition

Local SEO and reputation

We make your business show up on Google Maps and in nearby searches when someone looks for what you offer. We work on your Google profile, your reviews and local pages for each city or neighbourhood.

  • Local SEO and Google Business Profile Profile optimisation, posts, directory citations and local pages for each city.
  • Reviews and reputation Review replies, campaigns to get new reviews and alerts, also designed for multi-location businesses.
  • Geo-targeted campaigns Google ads limited to your service area to attract nearby customers.
See services: Local SEO and reputation

Analytics and automation

We measure what happens in your store properly so you can decide with data. We set up GA4 with cookie consent, build dashboards and automate repetitive catalogue tasks.

  • Advanced analytics GA4, Google Tag Manager, Consent Mode and server-side tagging, with reliable purchase conversions.
  • Dashboards and reporting A Looker Studio dashboard with sales, ROAS, traffic and conversion, and a monthly KPI review.
  • Catalogue automation Prices, stock and product pages updated from suppliers or your ERP, with no manual work.
See services: Analytics and automation

Spain ↔ Italy expansion

We take your online store from Spain to Italy, or from Italy to Spain. We check whether there is a market, adapt your store and message, and launch customer acquisition in the target country with native speakers.

  • Feasibility study Demand, competition, keywords, pricing, logistics and regulations in the target country.
  • Italian or Spanish version of your store Catalogue, hreflang, payments, shipping and legal texts adapted to the country, not just translated.
  • Growth in Italy or Spain SEO, Google Ads and native content in the target country.
  • Marketplaces Amazon.it, Amazon.es, ManoMano or Miravia connected to your store catalogue: listings, pricing, campaigns and reviews.
  • Expansion package Feasibility study plus three months of growth work in the target country.
See services: Spain ↔ Italy expansion

PrestaShop and custom development

We build, migrate and maintain PrestaShop stores. We develop custom modules and integrations with your ERP, CRM or carrier, and upgrade your store to PrestaShop 9 without losing rankings.

  • Turnkey PrestaShop store Design, catalogue, payments, shipping, initial SEO and Google Shopping feed.
  • Migration to PrestaShop 9 Theme, module and PHP 8.1–8.4 upgrade. It starts with a compatibility assessment.
  • Platform migration without losing SEO From WooCommerce, Shopify or other platforms to PrestaShop, with redirects and ranking monitoring.
  • Performance optimisation Core Web Vitals, caching, images and module clean-up so your store loads fast.
  • Custom modules and integrations Bespoke features and connections with ERPs, CRMs, carriers and marketplaces.
  • PrestaShop maintenance Updates, security, backups and support hours every month.
See services: PrestaShop and development

Web design and conversion

We design websites and pages that turn visitors into customers. We improve product pages, categories and checkout, create campaign landing pages and bring your store in line with accessibility law.

  • Corporate website Design and development of a fast, clear, SEO-ready website.
  • Campaign landing pages Landing pages for Google Ads and email, built around a single action.
  • UX/UI redesign of product and category pages Structure, photos, copy and calls to action on your best-selling pages.
  • Conversion rate optimisation (CRO) Analysis of the purchase journey, tests and improvements to product pages, cart and checkout.
  • Web accessibility (European Accessibility Act) WCAG 2.1 AA audit and adaptation of your theme and checkout.
See services: Web design and conversion

PrestaShop modules

We build our own PrestaShop modules based on what our clients need again and again. Every module comes with documentation and support in Spanish and Italian.

  • Advanced image regeneration Regenerates thumbnails in batches without blocking the store and improves loading speed.
  • Homepage categories Shows featured categories on the homepage without touching the theme.
  • Cookies and Google Tag Manager Consent banner connected to Google Tag Manager and Consent Mode.
  • Licences, support and updates Free and Pro versions, with an annual support and updates subscription.
  • In development Checkout for Italy, multilingual SEO and AI visibility.
See services: Our modules
Contact

Tell us what you need

Select the areas you are interested in and leave your details. We reply within one business day with a proposal for the first steps.

We work in English, Spanish, Catalan and Italian. You can also email us at pregunta@lalai.es.

What are you interested in?